Tuktuit :
Caribou

Most campaigns reach for a still and a tagline. This one had something better to work with. The hide, the lichen, the hand-poured emulsion, the texture sitting on the surface of every frame. We treated that texture as the language and built everything from it.

We designed the key art and the poster from the film's own frames, holding the title back so the image reads first. We cut the trailer to move through light and sound rather than plot, letting each frame sit long enough to be felt, and prepared it for the screen and for the phone.

The Sundance campaign ran 21 days, from just before the festival through the final screening. Twenty-six pieces went out across feed and Stories, built around the process, the land, and the screenings themselves. We rebuilt the profile first, so a first-time visitor understood the film in seconds, then carried the account daily through the run. The closer the work stayed to the hide and the land, the further it travelled.

Sundance's own channels reshared our Stories during the festival. The campaign gave the account its most viewed posts to date and its most played reel, and Lindsay left Park City with her profile raised.