Experimental Documentary
2026

Tuktuit :
Caribou

Key Art Trailer Sundance Social Campaign

Director

Lindsay McIntyre

Production

Tiny Moving Pictures

Runtime

15 min · Inuktitut & English

The Brief

A film processed with the land it was shot on.

Tuktuit: Caribou is a 15-minute experimental documentary by Inuk filmmaker Lindsay McIntyre, shot on 16mm in Nunavut. It follows the ties between Inuit, caribou, and lichen on land where the herds are losing ground.

Lindsay processed the film herself. Caribou hide from her home territory of Qamani'tuaq was rendered into gelatin for handmade emulsion, and lichen gathered from the land became the developer that brought the images up. She has made almost fifty films this way, nearly all on 16mm, treating the medium itself as her material.

It is, in part, a way for me to honour my anaanatsiaq and ataatatsiaq, and what it took to make it possible for me to be in the world.

Lindsay McIntyre

We came on ahead of Sundance to build the film's public face: the key art, the trailer, and the campaign that carried it through the festival. There was no plot to cut a trailer around and no famous face to put on a poster, and the film had to hold its own among dozens of other shorts at Sundance.

The Approach

Start with the material.

The film's process gave us more to work with than a still and a tagline: the hide, the lichen, the hand-poured emulsion, and the marks they left on every frame. Everything in the campaign started from that texture.

We built the poster from Lindsay's hand-processed frames, so the grain and marks are the first thing you see. The trailer leans on light and sound and gives away very little of the story.

The Sundance campaign ran for 21 days, from just before the festival to the final screening: 26 pieces across feed and Stories, built around the process, the land and the screenings. Those about the hide and the land drew the most views, and Sundance's own channels reshared our Stories during the festival.

The Work

Key Art

Theatrical Poster

Festival

Sundance Premiere

Social

Sundance Campaign

Social

Process Film · Caribou Hide Emulsion

Outcomes

2026

Official Selection, Documentary Short Film Program, Sundance Film Festival

25+

Film festival selections worldwide

5

Sold-out screenings in Park City, Sundance's final year there

A 15-minute experimental short could be easy to miss at Sundance. Black Ink made sure ours wasn't, with Sundance resharing the campaign on their own channels.

Lindsay McIntyre · Director

Next Project

Alien: Ore

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